Company
Imperfect, misaligned, not made for everyone
Four elements, one mark. Each one carries a part of what it actually takes to create something.
The logo is a broken heart, flipped and cracked. It is not a decoration — it is a description of the process.
The heart
Your love for your art. Not a soft thing — the reason you keep returning to the work when nothing is asking you to.
The crack
Resistance. The doubt, fear and pressure that try to split you from the thing you love making.
The droplet
Expression. What comes out of you when you create through the resistance rather than waiting for it to pass.
The flipped form
Imperfection. A reminder that art is not meant to be understood the same way by everyone — and should not be edited down until it is.
Using the mark
Never straightened
The mark is intentionally misaligned. Correcting it removes the point of it.
One accent only
Blood red against charcoal. No gradients, no secondary colours, no drop shadows.
Room to breathe
Keep clear space around the mark equal to the height of the heart itself.
Press or collaboration enquiry? Get in touch.
